Talk about philosophies and theories behind entrepreneurial behavior Essay

Talk about philosophies and theories behind entrepreneurial behavior - Essay Example Organization is very significant since it permits coordination between all other aspects vital in production (Marshal, 1994). The chosen entrepreneur plans and manages his firm from all-organizational and product delivery aspects. When he gets a chance to design an intricate website, he hires interim web designers to work on the job as he looks for other business opportunities. The entrepreneur has the tenet of not getting any money before the project is completed. Through innovation and organized manner, the entrepreneur establishes a new commodity and product enhancement. The business strategy of developing a long-term commodity seems to be viable for the entrepreneur (Marshal, 1994). In order to attain long-term commodity, he must comprehend the product in details. Further, need to predict transformations in product demands in the market. In addition, he needs to have full information about the risky environment that the product might operate. From the author’s findings, it is clear that the entrepreneur is working on improvement of the website by including new technology such as three dimensions. If this technology is implemented, it will create increased demand and in turn, he will develop a reputation of being the first Omani pioneer organization to use three-dimension technology. In reference to the Marshal theory, which asserts that skills and knowledge of entrepreneurship are infrequent and limited, he also maintains that a few people can show such skills in practical. Despite this people can undergo training to achieve these skills and knowledge but it is always reliant on business environment and economic condition. The demand for three-dimension technology is on the rise in Omani but due to lack of resources, the technology has not been fully implemented. Despite this several academic institutions offers courses on web design, which increases people knowledge about the technology. In reference

Integrated Marketing Communications Programme for the Ashcroft Essay

Integrated Marketing Communications Programme for the Ashcroft International Business School at Cambridge and Chelmsford - Essay Example These campuses attract not only students from the East of England but also in mainland Europe. With its commitment in making the higher education accessible to all, the university is tapping the global market by creating an extensive network of contacts with several institutions across the world. In line with the continuously changing challenges in the market environment as well as the increasingly tight competition within the local and international school industry, the university has to put in extra effort in strengthening its existing marketing communications programme. This study will discuss about the proposed strategy for the AIBS’s market segment, the characteristics of the student body, multi-cultural issues, and the chosen cost of methods using several communication methods. Another highlighted topic is the importance of measuring the effectiveness of each marketing communications used. Comparing the proposed strategy with the ones used by a similar establishment would be useful in determining the possible outcome of the proposed strategy. The market segment of AIBS includes international students planning to enrol in business related courses. The current market of AIBS has a total of 3,000 undergraduate, postgraduate, and professional students. AIBS employs over 80 ‘full-time’ professional teachers to handle the students. The students were given the option to study on a full-time or part-time basis. Among the 3,000 students, 2,000 are foreign or international students coming from more than 100 different countries worldwide.3 Working students are composed of 20% of the total population. Based on UKCOSAi statistics regarding the international students in UK Higher Education (HE)ii, there are a total of 268,295 international students all over England; accounting for a total of 84.26% all over UK. Among the 268,295 international students, 13% or 34,878.35 students are